Why You Should Consider Social Media In Your Business?
By: Samik on July 21, 2013
With the revolutionary advantage of the Internet, several social media is doing some extraordinary things by bridging peoples across the globe. People can interact with each other. The most popular social sites are Facebook and Twitter, who collectively have over 1.5 billion users in the world. Others include Pinterest, LinkedIn, Google+ and many more sites. People spend time on these sites. Businesses, especially small businesses, should take advantage of the large number of people in social platforms. Most businesses now use this online marketing platform to promote and market its products and services as well as to interact with its existing and potential customers. Many businesses are creating their social accounts and pages in the platforms, from which users can access and learn more about the specific business. This interest in social media has not come in vain, as these businesses have ripped and continue to rip numerous benefits from their involvement in social media.
Benefits to consider social media:
1. A Convenient Customer Service platform
Since social media was introduced, the number of users has increased rapidly. This is a trend that does not seem to stop soon, in fact it has just began. The world of social media is growing bigger as an online marketing platform, and many people are relying on online searches to find whatever product or service they need. Businesses that use social media now use it for customer services. They get to interact with its clients, show the products they offer. Customers ask questions and queries, which they are able to reply to with speed. Furthermore, customers who raise complaints and post negative comments are helped to solve their complaints. The queries and complaints are good customer feedbacks, helping the business to redesign their products and fix the raised problems in order to please the customer. Such businesses are therefore able to maintain and increase their customers’ loyalty, translating to increased sales revenue.
2. A Marketing Campaign tool
Nowadays, it is not unusual to find businesses in online marketing platform. With the many people involved in social media, information spreads faster than anticipated. A business in social media can create new unexpected markets within the shortest time. Should a business post a hot and great deal, there is a tendency for people to share the post with other users. People’s insights and participation will be drawn to the trending subject, creating a marketing campaign. This tool is very cost effective, but leads to great benefits; increased customer base, brand awareness and most importantly, sales.
3. Increase in industry clout and giving you an edge over competitors
Social media has really helped businesses wishing to attract new customers or enhance their relationships with existing customers. Businesses use the media to advertise their products, job recruitments, disseminate news and information about it to the social domain. By this, they are seen as active participants in the business industry, and therefore get an upper edge over its competitors. It increases its market share and is able to enjoy its benefits.
Before embarking on social media, it is important to understand the position social media occupies in your business’s promotional mix, and know the effects it has on other online marketing platforms like search engines.
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